John Hearns is an accomplished marketing professional with extensive experience in product optimization and digital marketing. Currently serving as a Product Optimization Specialist at Thryv since May 2022, John focuses on enhancing omnichannel campaigns to drive lead generation for small and mid-sized businesses. Prior to Thryv, John spent 14 years at Vivial, progressing through various leadership roles, including Sr. Digital Product Marketing Manager and Sr. Marketing Manager in Product Optimization and Analytics & Reporting. John's expertise includes developing go-to-market strategies, analyzing vast data sets for performance improvement, and managing multimillion-dollar product lines. Previous roles at Local Insight Yellow Pages and Alltel Publishing involved strategic market analysis and team leadership, contributing to significant revenue growth and operational efficiencies. John holds a Bachelor of Arts in Business and Government & International Relations from the University of Notre Dame and a Master of Arts in Sports Administration from Kent State University.
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