Daniel Larsson

Daniel Larsson serves as the SVP Commercial at Thule Group, leading Sales & Marketing and contributing to Group Management since August 2019. Previously, Daniel held key positions at Thule Group, including VP EMEA & APAC and VP Sales EMEA & APAC, focusing on regional sales leadership. Daniel's prior experience includes serving as VP Sales EMEA for VF Corporation, where transformation of the Jeanswear sales setup was executed. At The North Face, positions included Director EMEA Strategic Accounts and Go To Market Director EMEA, alongside various sales leadership roles in multiple regions. Daniel began the career as a Product Manager at Stadium. Educational background includes studies at Björknässkolan from 1992 to 1994.