Per Henricson

Per Henricson is an accomplished sales and marketing professional with extensive experience in Latin America and the Caribbean. Currently serving as Sales Director at Thule Group since December 2004, Per holds strategic responsibility for all sales, distribution, and marketing activities across multiple brands. Previous roles at Thule Group include Area Sales Manager for South and Central America and South America, focusing on sales and marketing through direct operations and partnerships. Per's background includes managing consulting services for European companies entering South America as Managing Director at Southpartner, as well as financial management roles at Arycom and leadership positions in telecom education at Telia Academy. Additionally, experience in customer service development, sales and marketing, and market entry consulting has been gained through various positions at companies such as Tess SA, Hogia PA-system AB, and the Swedish Brazilian Chamber of Commerce. Per holds a Bachelor’s degree in Business Administration from Växjö University.