Alexander Andersson is a seasoned professional specializing in commercial growth and lifecycle strategy, with over 15 years of experience in enhancing customer engagement through data-driven insights. They began their career as an airport firefighter at Malmö Airport and progressed through various roles in marketing and CRM at companies like IKEA, Hewlett Packard Enterprise, and Bauer Media Group, where they led innovative initiatives resulting in significant growth. Currently, Alexander serves as the Head of CRM at Tibber, implementing global strategies to boost customer retention and engagement using advanced marketing automation tools. They hold both a Bachelor's and Master's degree in Airline/Commercial/Professional Pilot and Flight Crew from Center Air Roskilde.
Location
Malmo, Sweden
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