Caroline S.

Caroline S. is a seasoned marketing professional with extensive experience in brand strategy and communications across various industries. Currently serving as Senior Marketing VP at Tibber since April 2025, Caroline previously held the position of Brand Strategy Director at GoStudent, leading brand initiatives for Europe’s largest EdTech company. Prior to that, Caroline was Head Of Brand at Proton, where efforts included rebranding and launching multi-channel awareness campaigns. Experience also includes roles at Delivery Hero, managing a team of 19 as Brand Strategy Director, and serving as Country Marketing Manager for Bruno Interior GmbH. Caroline's entrepreneurial spirit is reflected in founding Bloomage Daydream, a sustainable flower delivery service. Early career experience includes PR and communications roles at Delivery Hero and Eulogy! Communications Agency. Caroline holds a degree from the University of Birmingham and a Mini MBA in Brand Management.