Borja Tobar is an experienced professional in the sports and business development sectors, currently serving as the Sport Business Development Director at Ticketmaster since July 2024. Previously, Borja held the position of Head of International Development at Real Betis Balompié from July 2022 to June 2024. Borja's career includes roles as International Business Development Manager for LaLiga in both the LatAm and Americas regions from September 2017 to February 2021, and as a Strategy & Innovation Consultant at Opinno from February 2015 to August 2017. Earlier experience includes serving as a Sports Marketing Executive at You First Sports. Educational qualifications include a LaLiga Sports Business Executive Program from Centro de Estudios Garrigues, and a Bachelor of Business Administration from IE University and Insper, along with a Sports Director Diploma from the Spanish Football Federation.
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