Erica Serrano currently serves as the Event Programming Manager for the Southwest Ticketmaster Programming Team, having progressed from Event Programmer since joining in November 2019. Prior to this role, Erica accumulated experience as an Event Specialist at The Wilbur Theatre, where responsibilities included box office operations and assisting management from January 2017 to September 2019. Earlier positions included an internship at GrooveBoston, focusing on operations and communications, and a role as Booking Agent at Black Chili Restaurant, where Erica facilitated talent booking using connections from Berklee College of Music. Erica holds a Bachelor's degree in Arts, Entertainment, and Media Management from Berklee College of Music, earned between 2013 and 2016.
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