Rob Laycock

Rob Laycock is an accomplished executive with extensive experience in marketing and product solutions within the sports and entertainment industry. Currently serving as the Vice President of Product Solutions & Development at Ticketmaster, Rob focuses on developing long-term strategies for Revenue & Demand initiatives while creating tailored solutions for global clients. Prior to this role, Rob was President of Academy E, successfully securing funding for a large youth sports facility. With a strong background in marketing, Rob held senior positions at the Atlanta Hawks, Ticketmaster | Live Nation Entertainment, and Pacers Sports & Entertainment, where significant achievements included record ticket sales and innovative marketing strategies. Rob’s early career includes roles as a pit reporter at the Indianapolis Motor Speedway and service with AmeriCorps*NCCC. Rob holds an MBA and a Bachelor’s degree in Marketing from Indiana University - Kelley School of Business.