Rusty Watkins

Rusty Watkins is a seasoned professional with extensive experience in marketing and client engagement, currently serving as the Senior Director of Innovation at Ticketmaster since November 2021. In this role, Rusty focuses on emerging technologies, including NFTs and AI, to enhance the fan experience and drive company strategy. Previous positions include Senior Engagement Strategist at Vanguard, where Rusty developed go-to-market strategies and optimized digital marketing campaigns, and various marketing roles at Ticketmaster and the New Jersey Devils, where Rusty demonstrated expertise in client marketing and retention strategies. Rusty's educational background includes a Bachelor's degree in Business Administration from Villanova University, a Master's in Sports Industry Management from Georgetown University, and ongoing MBA studies at Saint Joseph's University.