Sara Belle

Sara Belle is an experienced Audience Development Executive at Modern Sky UK/Sound City, specializing in growing and engaging audiences for artists and events through tailored strategies and data-driven insights. Previous roles include Audience Development Assistant and Box Office Assistant at Ticketmaster, where Sara worked on major events such as Creamfields and Taylor Swift: The Eras Tour. Additional experience encompasses positions as a VIP Assistant for high-profile acts like Chris Brown and Elton John, as well as artist liaison and accreditation roles within notable events, including the Eurovision Song Contest. Sara holds a BA (Hons) in Management of Music, Entertainment, Theatre and Events from The Liverpool Institute for Performing Arts.