Tom Hefter

Tom Hefter is a seasoned marketing professional with extensive experience in the music industry. Currently serving as Lead of Marketing & Analytics at Ticketmaster, Tom has successfully designed demand aggregation tools and developed reports quantifying KPIs for high-level clients. A key figure in artist marketing, Tom has executed digital campaigns for renowned artists, generating over $10M in ticket sales. In addition to their corporate roles, Tom is an adjunct instructor at Caldwell University and William Paterson University of New Jersey, where curriculum development focuses on preparing students for careers in music. Tom's background includes significant roles at Roadrunner Records, where impactful marketing strategies elevated album campaigns for Top 200 Billboard Artists. Educational achievements include a Master of Music in Music Management and a Bachelor in Music Performance.