Irma Ibarra

Irma Ibarra currently serves as Especialista en contenido y negocio MX at Ticmas since April 2025. Prior to this role, Ibarra was Content Director at BeeReaders from March 2021 to April 2025, focusing on the management and development of methods and materials to enhance reading comprehension for users. Ibarra also held the position of Editorial Director at BeeReaders, overseeing the publication of high-quality literary and informative works for children and youth in digital format. From January 2007 to February 2020, Ibarra was Gerente de Literatura infantil y juvenil at Grupo SM México, where leadership and strategic design for the children's and youth literature business unit were key responsibilities. Additional roles at Grupo SM included Coordinadora de prescrpción LIJ and Coordinadora de Asesoría pedagógica en lectura, both of which involved strategizing content and ensuring effective guidance in youth literature across educational institutions. Ibarra also has experience as Editora de campo LIJ.