Charlotte B.

Charlotte B. has a extensive work experience in the marketing and planning field. Charlotte started their career at NFU Mutual in 2005, where they held various roles including Brand and Proposition Development Executive, Development Analyst, and Technical Services. In 2012, they joined Lloyds Banking Group as an Assistant Manager, Insight, Commercial Banking, and subsequently held positions such as Manager, Marketing Strategy, Retail Banking and Marketing Planning Manager, General Insurance. In 2017, Charlotte became a Strategy Manager, Group Brands & Marketing at Lloyds Banking Group. Following their time at Lloyds, they worked at Post Office Ltd as a Senior Marketing Planning Manager, Post Office Money. Charlotte then joined Whitbread in 2019 as a Senior Manager Marketing Planning, Premier Inn before being promoted to Senior Manager, CRM in 2020. Currently, Charlotte is the Head of Lifecycle Marketing at Tide, where they started in January 2022.

Charlotte B. received their Bachelor of Arts (Honours) degree in Spanish and Italian from the University of Leicester from 2001 to 2005. In 2008 to 2009, they pursued a Professional Diploma from CIM | The Chartered Institute of Marketing, which does not specify a field of study. Later, in 2010 to 2011, they attended Coventry University and obtained a Chartered Postgraduate Diploma in Marketing, specializing in Marketing. In 2019, Charlotte earned a Professional Diploma in Photography from Shaw Academy, specializing in Photography.