EK

Eva K.

Senior Product Marketing Manager at Tide

Eva K. has a diverse range of work experience spanning from 2011 to 2023. Eva'smost recent role is the Senior Product Marketing Manager at Tide, where they started in January 2023. Prior to Tide, Eva worked at Meta as a Product Marketing Manager from November 2021 to November 2022. In this role, they collaborated with cross-functional teams to develop resources for product adoption and led go-to-market activations.

Before Meta, Eva was a Marketing Manager at Energy Intelligence from July 2020 to November 2021. Eva launched products globally and executed go-to-market strategies to drive awareness and engagement. Eva also worked as a Marketing Executive at Energy Intelligence from April 2019 to July 2020, where they contributed to the marketing strategy and coordinated marketing campaigns.

Prior to Energy Intelligence, Eva worked as a Marketing Executive at Huntress from July 2017 to April 2019. There, they developed and delivered integrated marketing communications plans and designed various marketing collateral. Eva also worked as a Marketing Executive at UK College Of English from October 2016 to July 2017, where they managed social media campaigns and led a website changeover.

Eva's earlier experiences include working as a Corporate/Business English Trainer at Bloomsbury International from June 2014 to September 2016. Eva developed and delivered a customized curriculum and produced publicity materials. Eva also worked as a Client Services/Events Assistant at Nimax Theatres from November 2012 to March 2014, where they supported event planning and management.

Eva's first professional experience was as a Marketing Communications Executive at V+O Communication from September 2011 to October 2012. In this role, they conducted media evaluation, identified marketing opportunities, and analyzed product performance.

Overall, Eva K. has a strong background in product marketing, go-to-market strategies, marketing communications, and event management.

Eva K. obtained a Bachelor of Arts degree with Honors in Communication Studies from The American College of Greece. Eva attended this institution from 2007 to 2011. In 2018, they pursued a short-term program at CIM | The Chartered Institute of Marketing specializing in CIM Digital Growth Strategy. Additionally, Eva holds certifications from Meta, including Facebook Certified Community Manager certification (obtained in an unspecified month of 2021) and Facebook Certified Media Planning Professional certification (obtained in December 2021).

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Timeline

  • Senior Product Marketing Manager

    January, 2023 - present

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