MW

Maike W.

CRM Manager at Tide

Maike W.'s work experience begins in 2011 as a waitress at HH Clark Caterers, where they worked until 2014. In 2013, they became a User Engagement & Events Manager at YPlan, focusing on increasing app downloads among the 18-25 age group. Starting in 2015, Maike joined Brandbassador as a Product Manager and later became the Head of Influencers, where they helped launch the beta app and built a network of over 30,000 social influencers. In 2018, they worked as a Growth Marketing Manager at The Square Tech Group, overseeing SEO, Google AdWords, and social media for a construction industry hiring app. Maike also worked as a Community Manager at Pia, a pre-launch Fintech and AI startup. Most recently, they served as a Senior Community & Events Manager at Yolt, where their responsibilities included managing a closed Beta group and providing feedback to product teams. Presently, they work as a CRM Manager at Tide.

Maike W. is currently pursuing a degree in Copywriting & Email Marketing from CIM | The Chartered Institute of Marketing, starting in 2021. Prior to that, Maike completed a Bachelor of Arts (BA) degree in Commercial Music from the University of Westminster, starting in 2012. Before pursuing higher education, Maike attended The 6th Form College Farnborough where they studied for A Levels in German, Music Technology, Biology, Chemistry, and ABC Mandarin Chinese. The exact start and end years for Maike's A Levels are not provided.

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Timeline

  • CRM Manager

    December, 2021 - present