Mark Koychev currently serves as the CRM Manager at Tide, focusing on personalized CRM strategies that have generated £266,000 in incremental revenue for FY 2024 and achieving a 20% month-over-month increase in engagement through omnichannel campaigns. Previously, Mark held positions at Tiebreak Solutions as a CRM Automation Marketing Associate and Junior CRM Automation Operations Associate, and worked as a Project Manager at Excelor Holding Group, where relationship-building with manufacturers was a key responsibility. Mark's early experience includes roles at Pfizer and Roca Bulgaria, where contributions to marketing operations and promotional material development were made. Mark holds a Master's degree in Digital Marketing and eCommerce from ENEB and a Bachelor's degree in Business Administration and Management from TBS Education, along with a High School Diploma from the American College of Sofia.
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