Richard Jones

Richard Jones has a diverse and extensive work experience spanning over two decades. Richard began their career at Royal & Sun Alliance as a Marketing Executive, focusing on promotions. Richard then joined Archer Young as an Account Executive before moving to DSG International as a Senior Marketing Executive, specializing in B2B marketing.

In 2005, Richard joined Bourne Leisure as a Campaign Manager, responsible for planning and implementing B2C retention marketing campaigns. Richard successfully managed a Direct Marketing budget of £2.7 million, ensuring consistent unit costs despite material price rises. Richard also supervised and trained a Marketing Assistant, resulting in their promotion within 10 months.

Following their time at Bourne Leisure, Richard joined Dixons Stores Group as a CRM Manager. In this role, they oversaw multi-channel acquisition, retention, engagement, and operational customer programs across various channels, including email, direct mail, and partnerships. Richard also served as a Strategy & Relationship Manager for loyalty programs with Barclays, Natwest, and O2.

At T.M.Lewin, Richard held the position of Head of CRM and Social Media. Richard implemented a comprehensive multi-channel communications plan, driving customer engagement and sales across five different domains. Richard successfully increased the BAU email base from 900K to 1.5m through store capture and minimizing opt-outs.

Most recently, Richard joined Crew Clothing Company as the Head of CRM. Richard played a crucial role in enhancing customer relationship management strategies, focusing on CRM initiatives.

Richard's wealth of experience showcases their expertise in marketing, customer relationship management, campaign management, and strategy implementation. Richard has consistently demonstrated strong leadership, analytical skills, and the ability to drive customer engagement and loyalty.

Richard Jones has a diverse education history. In 1995, they attended the University of Wales and studied Business Management, completing their studies in 1997. After that, they pursued a Diploma in Marketing from CIM | The Chartered Institute of Marketing, which they successfully obtained from 2001 to 2005. In 2008, Richard enrolled at the Institute of Leadership & Management for a Level 5 degree in Leadership, completing it in 2009.