Vanessa Maynard

Performance Marketing Lead at Tide

Vanessa Maynard has a diverse work experience spanning across various companies and roles. Vanessa most recently worked at Tide as a Performance Marketing Lead, starting in August 2022. Prior to that, they were a Performance Marketing Manager at Tide from October 2021 to August 2022.

Before joining Tide, Vanessa worked at Second Nature as a Senior Growth Marketing Manager from June 2021 to September 2021.

Vanessa gained extensive experience at DMC Digital/www.dealchecker.co.uk, where they served as the Head of Performance Marketing from May 2015 to May 2021. In this role, they managed a marketing team, owned the marketing roadmap, and led website development projects. Prior to that, they were a Paid Search Account Manager at the same company, responsible for setting up and managing Google/Bing search campaigns.

Earlier in their career, Vanessa worked as a Marketing Assistant at Premier Blinds from August 2010 to April 2012, where they planned and executed marketing campaigns. Vanessa also had a role as an Editorial Manager at The Broadcasters from February 2008 to February 2010, where they managed an editorial team and built relationships with journalists to secure broadcast coverage for clients.

Vanessa had an internship at The Voice Newspaper in 2010, and their first professional role was as a PR Assistant at TheAnswer Ltd from January 2004 to February 2008.

Vanessa Maynard holds a BA Honours degree in American Studies and Film & Television Studies from Brunel University London. In addition to their degree, they have obtained several certifications including Google Ads Display, Google Ads Search, and Google Analytics Individual Qualification from Google in June 2020.

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Timeline

  • Performance Marketing Lead

    August, 2022 - present

  • Performance Marketing Manager

    October, 2021