Matt Smith is a strategic and entrepreneurial executive with extensive experience in organizational transformations and building consumer brands. Currently serving as EVP of Business Strategy at TideSmart, Matt specializes in aligning new business development and operational excellence to drive innovative marketing programs. Previously, as EVP, Marketing at Performance Sports Group, Matt co-led the company's transformation from a privately-held hockey brand into a public multi-sport platform, achieving significant revenue growth and successful IPOs. Matt's career includes leadership roles at Certify, Life Fitness, Unilever, and Procter & Gamble, where they excelled in brand development and turnaround strategies. Matt holds an MBA from Vanderbilt University and a Bachelor of Science from the University of New Hampshire.
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