Prazna Balla

Prazna Balla is an experienced technology consulting professional currently serving as an Engagement Manager at Tiger Analytics since July 2022, leading the development of digital data and analytics platforms for top CPG companies, including Mars Pet Nutrition. Prior to this role, Prazna held positions at Merck KGaA, where responsibilities included leading a global team in integrating advanced data analytics and developing machine learning models that significantly reduced freight costs. Valuable contributions were also made as Lead Data Analytics Engineer at Epsilon, where Prazna enhanced personalized email campaigns and cloud-based data architectures. Previous roles include Senior Data Analytics Consultant at BT Group, Staff Data Engineer at Oracle, and various other technical positions, with a strong focus on optimizing data processes and delivering high-impact results. Prazna holds multiple degrees in Data Science and Analytics, including a Master’s degree and MTech from the International Institute of Information Technology Bangalore.