Aaron Sim is an accomplished professional with extensive experience in special projects and monetization strategies across leading companies. Currently at TikTok since January 2023, Aaron is focused on scaling the UK's Shop Tab assortment and driving revenue through Product Shopping Ads, while also enhancing Indonesia's Shop Tab sales through strategic pricing and A/B testing. Prior to TikTok, Aaron worked at Shopee, where responsibilities included monetization strategy and regional brand partnerships, particularly in Poland. Earlier experience at KPMG Canada involved consulting on various operational strategies, earning recognition with the 2020 KPMG National Pro-bono Social Impact Award. Aaron holds a Bachelor of Commerce with Honors in Finance from The University of British Columbia, achieving Dean's Honour Roll status.
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