Allison Miceli is a seasoned marketing professional with extensive experience in creative partnerships and integrated marketing, notably as the Creative Agency Partnerships Lead for North America at TikTok from March 2022 to May 2024. Prior roles include Strategy & Operations Lead and Industry Strategy & Partnerships Lead at TikTok, as well as Account Director at VIRTUE Worldwide, where significant clients included Anheuser-Busch InBev, Canada Goose, and lululemon. Allison has developed go-to-market strategies and has driven impactful partnerships across various industries. Educational credentials include an Honours Bachelor of Commerce from McMaster University and participation in The Marketing Academy.
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