Andre Rivera is a seasoned professional in the media and advertising industry with extensive experience leading strategic initiatives across multiple companies. Currently serving as the Head of Global Planning Solutions at TikTok since 2021, Rivera established and oversees a team that enhances consultative communications planning for major global agencies. Previous roles include Global Agency Development Leader at TikTok, where Rivera fostered key C-Level relationships and managed complex client accounts, and Agency Development Director at Yelp, focusing on rebuilding the Agency Development team. Rivera also held significant positions at Spotify, Verizon Media, and MediaCom, demonstrating a strong ability to drive revenue and create strategic partnerships. Rivera holds a Bachelor's degree in Economics from the University of Delaware.
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