Bianca Sing

Bianca Sing serves as the Global Strategic Partnerships Director for eCommerce at TikTok, focusing on expanding partnerships with global brands in the luxury, beauty, and FMCG sectors. Prior experience includes leading digital, eCommerce, and PR initiatives for Unilever's Face Care division and various roles at L'Oréal, encompassing senior digital management across multiple regions in Asia-Pacific. An educational background includes a Bachelor of Science in Business Administration from the University of the Philippines, along with a short course in Chinese language and culture from Beijing Chinese Language and Culture College.