Casey Lin is a marketing analytics professional specializing in digital marketing, currently leading the Ads Measurement Product team at TikTok since 2021. They have a proven track record in optimizing media and content strategies across various industries, including CPG, QSR, and Technology, drawing on extensive experience in quantitative analysis and predictive modeling. Casey's prior roles include senior analyst at Performics, insights/analytics manager at Accuen, and head of ads measurement and insights at Pinterest. They hold a Master of Science in Integrated Marketing Communication from Northwestern University and a Bachelor of Science in Engineering Science and Ocean Engineering from National Taiwan University.
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