Cecil Li is an accomplished professional currently leading music marketing initiatives at TikTok. From 2022 to 2023, they served as the Head of Music Marketing for SoundOn in Australia and held roles including Strategic AI Projects Lead for the Music Vertical, where they spearheaded AI transformation initiatives and collaborated with C-suite stakeholders. Their prior experience includes strategic leadership and operations management roles at DiDi and consulting positions at PwC and KPMG, along with an engineering background from The Australian National University. As a cofounder of a Bitcoin trading platform, Cecil has demonstrated a diverse skill set in technology and innovation.
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