Chris B. is the Group Agency Partnerships Lead at TikTok, where they have been instrumental in managing agency relationships for Omnicom UK and EMEA since 2023. Previously, as an Agency Partnerships Manager, Chris oversaw key advertiser accounts, including McDonald's and Mercedes, from 2020 to 2023. Earlier in their career, Chris worked as a Performance Analyst for Reading Football Club in 2012, where they focused on match analysis and statistical reporting. Chris holds a Bachelor of Science in Sports and Exercise from the University of Chichester, earned in 2012.
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