Chris Sun is an experienced professional in e-commerce and business development, currently working in E-Commerce Operations at TikTok since September 2024. Prior to this role, Chris served as a Senior Business Development Manager at Alibaba Group from December 2023 to September 2024 and held various positions at THG from September 2019 to December 2023, including Senior eCommerce Manager, where leadership in commercial P&L management achieved over 120% growth in sales and EBITA within two years. Chris also excelled in driving annual e-commerce strategies and optimizing marketing budgets for improved efficiency, previously managing B2B sales growth for Asia at THG. Earlier career roles include Brand Manager and Digital Marketing Manager at Avenue51, focusing on e-commerce and digital marketing for British luxury brands. Chris holds a Master of Science in Marketing from The University of Manchester.
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