Danielle Johnson

Danielle Johnson possesses extensive experience in account management and strategic program leadership, with a focus on the technology, travel, and leisure sectors. Currently serving as a Vertical Director at TikTok since February 2021, Danielle oversees Tech Global Accounts and leads initiatives in the Home & Living, Food & Beverage, Travel, Dining, and Auto categories. Prior to this role, Danielle held various leadership positions at Facebook, including Head of Account Management for North America and Strategic Program Manager for Global Small Business, where strategies for advertising in the Health and Nonprofit verticals were developed. Danielle's previous experience also includes significant roles at Slingshot, where initiatives for major clients like Texas Tourism were executed, and GSD&M, where media planning for recognized brands such as MasterCard and BMW was conducted. Danielle holds both a B.S. and M.A. in Advertising from The University of Texas at Austin.