Derek L.

Derek L. is currently a Global Product Marketing Manager at TikTok, where they focus on developing and launching insights solutions for TikTok Ads Manager and TikTok Business Center. Previously, Derek spent three years working on consumer insights within the global business marketing team at TikTok and played a pivotal role at HP as a Global Research Manager, leading research initiatives to foster product innovation. Earlier in their career, Derek was the first consumer researcher in APAC for Facebook, independently managing the region's Consumer Insights practice for five years. They graduated from Singapore Management University with a double major in Information Systems Management and Business Intelligence & Analytics.