Ellen (Weijing) Lu is a Product Manager at TikTok, specializing in e-commerce ads strategy, and has an extensive background in data analysis and strategic operations. Previously, they served as a Data Scientist at ByteDance, contributing to monetization product strategies, and held internships at iQIYI.COM and FOSUN International. Ellen earned a Master's degree in Business Analytics from Duke University, where they also worked as a Capstone Student Consultant. They possess strong analytical skills and expertise in various tools, including SQL, R, and Tableau, and hold a Tableau Desktop Associate certification while being a CFA Level II candidate.
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