Elsa Astanto

Elsa Astanto is a seasoned professional with extensive experience in strategic partnerships and brand management within the technology and consumer goods sectors. Currently serving as the Global Strategic Partnership Manager for Asia Pacific at TikTok since September 2022, Elsa oversees market operations across several countries, managing high-profile partnerships with renowned brands in fashion, beauty, and personal care. Prior to TikTok, Elsa held multiple roles at L'Oréal, where contributions included planning and executing e-commerce strategies and launching social commerce initiatives. Educationally, Elsa earned a Bachelor of Engineering in Chemical Engineering from Diponegoro University and has participated in various leadership roles throughout her academic and early career.