Eric Chien has extensive experience in monetization strategy across multiple regions, having worked at ByteDance from November 2019 to May 2021, where Eric led go-to-market strategies for advertising sales in the Middle East, Turkey, Africa, and Pakistan, and served as the LATAM Regional Lead for TikTok's advertising business. Currently, Eric holds the position of Fashion Category Lead for TikTok Shop in Brazil since January 2025. Prior to this, Eric was an Associate Management Consultant at DHL Co. from September 2016 to April 2018, focusing on digitalization and global optimization strategies. Eric's educational background includes a Bachelor's Degree in Economics from The University of Chicago, as well as a Master's Degree in Economics, specializing in China Studies from Yenching Academy of Peking University.
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