Fernanda Leite

Fernanda Leite is an accomplished professional with extensive experience in client solutions, marketing, and media strategy. Currently serving as the M&E Team Lead for Client Solutions at TikTok since December 2021, Fernanda specializes in retail-fashion partnerships, particularly with clients like J. Crew Inc. Prior to this role, Fernanda worked as a Senior Media Strategist at Laundry Service, collaborating with notable clients such as NBC Sports and Amazon Furniture. Additional experience includes roles as a Media Strategist at The Bosco and a marketer at J. Walter Thompson Worldwide, where work involved major brands like Nestlé, Unilever, and Avon. Academic credentials include a Master's of Science in Arts, Entertainment, and Media Management from The New School, a Bachelor's degree in Marketing from ESPM, and a Digital Marketing course from General Assembly.