Jihane B.

Jihane B. is currently the Head of EUI Creative Product and Commercial Partnerships at TikTok, where they lead initiatives across the UK, Nordics, and Southern Europe. Previously, Jihane held roles as a Senior Account Strategist at Facebook, driving significant revenue growth in the BENELUX region, and as an Account Executive at Snap Inc., specializing in fintech and retail. They also completed an internship at the United Nations' Energy department, contributing to critical research on climate change and economic policies in the MENA region. Jihane is pursuing multiple master's degrees in International Economics from Lund University and Fudan University, alongside a bachelor's degree in Public Administration from Universiteit Leiden.