Jon Ferrian is an accomplished Category Manager at TikTok, overseeing the Consumables - Food & Beverage cluster since August 2024, where significant achievements include driving Built Bar to the #1 seller during key campaigns and leading growth initiatives that resulted in over 400% sales increase for multiple sellers. Previously, Jon excelled as a Category Manager for Electronics, Office and Books, where notable accomplishments included a 216% revenue increase within two months. Jon's career spans extensive experience in channel sales at Microsoft, program management at T-Mobile, and leadership roles in national retail at Walmart. A graduate of Brainerd Sr High School and Central Lakes College, Jon’s expertise lies in strategic market growth, relationship management, and performance optimization across diverse sectors.