Kerry Abner

Kerry Abner is a marketing professional with extensive experience in the music and media industries. At Sony Music Entertainment, from 2022 to 2024, Kerry served as Associate Director of Global Catalog Marketing for Hip-Hop and R&B, leading multi-platform campaigns that enhanced audience engagement by 15% and optimizing SEO performance for playlisting decisions. Prior to this role, Kerry was a Manager in the same department, focusing on data-driven playlist curation and collaboration with the Sync Licensing department. Currently, Kerry is involved in Programming and Off-platform Promotion for Artist Marketing at TikTok, and previously worked as a Coordinator for Asset Management and Emerging Trends at Turner Broadcasting from 2012 to 2015, managing cross-promotional digital media placements across multiple brands. Kerry holds a BA in Mass Communication from the University of South Florida.