Lea Bitar is currently an Industry Manager at TikTok, specializing in Retail, E-commerce, and Food Services. Prior to this role, Bitar held positions at PHD as a Planning Manager and Senior Executive, and served as a Senior Manager at Publicis Media. Bitar began their career with internships at L'Oréal and MEC while earning a Bachelor of Business Administration in Marketing from the American University of Beirut. With a strong foundation in marketing and strategic planning, Bitar continues to make significant contributions in the digital marketing landscape.
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