Leera Kim

Leera Kim is currently the Lead of Brand Strategy at TikTok, where they leverage 12 years of expertise in digital marketing. They have previously held roles in diverse sectors, including as a Project Specialist at Korea Credit Bureau and as a Research Analyst in the Office of the President of South Korea. Leera's career is characterized by a strong focus on data-driven insights and understanding customer behavior, with notable achievements in managing major marketing campaigns and launching innovative products. They hold a master's degree in Advertising from Yonsei University.