Li Su is a seasoned professional with extensive experience in digital strategy and e-commerce, currently serving as the Fashion Category Team Lead at TikTok since April 2024. Previous roles include Co-Founder of RISK BCN and key positions at TOUS Jewelry, Massimo Dutti, and The Dreamcatchers Pictures S.L., where Li Su managed international sales, digital marketing strategies, and product management, driving growth and optimizing performance across various markets. Education includes a Bachelor of Arts in Economics and Cinema from Denison University, a Master of Science in International Management from ESADE Business School, and participation in a Metropolitan Studies Exchange Program at Humboldt University of Berlin.
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