Luís Benini

Luís Benini is a seasoned marketing professional with extensive experience in product marketing and digital strategy across leading tech platforms. Currently serving as the Global Product Marketing Lead at TikTok since August 2022, Luís drives product engagement through innovative campaigns and strategic collaboration with senior executives. Previous roles include Business Marketing Lead for LatAm at Pinterest, where Luís successfully launched the Pinterest Ads platform in Brazil and Mexico, and Product Marketing Manager positions at YouTube and Google, where notable achievements include the launch of YouTube Music and the successful rollout of Google Photos in Brazil. Luís's career began at AgênciaClick as a Project Manager, and educational credentials include a Bachelor's degree in Social Communication/Advertising from Universidade de Brasília.