MB

Michelle B.

Senior Product Marketing Lead, EMEA

Michelle B. is a strategic commercial leader currently focused on product strategy and operations at TikTok, with a wealth of experience spanning over a decade across the tech and travel industries, including significant roles at Google and Evaneos. At TikTok, Michelle leads commerce and data integration strategies across Europe and Israel, fostering high-impact B2B partnerships and driving measurable results. Previous accomplishments include developing a partner enablement strategy at Google that trained over 300 professionals and achieving a remarkable 380% revenue increase for travel agencies in Asia and Oceania while at Evaneos. Michelle is pursuing multiple advanced degrees, including an Executive MBA, while passionately connecting strategy, product, and partnerships to unlock growth.

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Spain

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