Olivia Herold

Olivia (Robin) Herold has extensive experience in the financial services sector, currently serving as the Industry Lead at TikTok since June 2020. Previous roles at TikTok include Team Lead for Client Solutions in Consumer Packaged Goods, Brand Partnerships Manager, and Client Solutions Manager. Prior to TikTok, Olivia held positions at Agency H5 as an Account Manager, DEVRIES GLOBAL as an Account Coordinator, and Capstrat as a Digital Strategy Intern. Additional experiences include serving as a Treasurer and Marketing Coordinator for Sweet Signatures A Cappella, various customer service roles at The Oak House, and managing social media at Elon Phoenix Weekly. Olivia also gained valuable experience in social media engagement during an internship at CFA Institute and completed a Marketing and Advertising Internship with Sense Advertising & Marketing Ltd. Olivia has a Bachelor’s Degree in Strategic Communications with a focus on Public Relations from Elon University and participated in the Foundation for International Education program between 2014 and 2015.