Patrick B.

Patrick B. is an experienced professional in media and advertising, currently serving as an Agency Partnerships Manager at TikTok since April 2022. Previously, Patrick held various roles at Comscore, Inc. from May 2017 to April 2022, including Enterprise Sales Director and Senior Sales Manager for Agency, where expertise in GfK MRI methodology was developed to assist clients in optimizing media planning. Prior to Comscore, Patrick worked at GfK from October 2011 to May 2017, progressing from Sales Planner to AVP of Business Development, managing a diverse client roster with significant media billings. Earlier experience includes positions at Universal McCann as a Buyer for national broadcast and Assistant Media Buyer, focusing on major brands such as Chrysler and Kohl's. Patrick holds a B.A. in Political Science and Anthropology from Rutgers University, completed in 2008.