Patrick Madl

Patrick Madl serves as the Global Lead for SMB Advertiser Experience at TikTok since September 2021, where responsibilities include leading advertising experience teams across North America and LATAM, supporting SMB sales teams, and collaborating with internal stakeholders to enhance user experience with TikTok ads. Prior to this role, Patrick held various positions at KCIC from December 2015 to September 2021, including Manager and Senior Consultant, focusing on delivering tailored consulting solutions. Earlier experience includes a Business Consultant role at Deloitte within Financial Advisory Services and consulting roles at KCIC from August 2013 to March 2015. Patrick holds a degree from The George Washington University.