Richard Wakeman is an experienced marketing professional with a strong background in digital media and influencer marketing. Currently serving as a Creator Growth Manager at TikTok since December 2024, Richard previously held roles including Influencer Marketing Manager at ZAM, where significant expertise was developed in managing a VIP influencer program for PUBG MOBILE. Prior experience includes serving as a Social Video Strategist at Fullscreen Media, focusing on engagement strategies for YouTube and Fullscreen’s SVOD mobile app. Additional roles include Assistant Marketing Manager at Hi Rise Network, Inc., where audience acquisition campaigns were implemented, and Associate Manager of Creators at Fullscreen. Richard holds a Bachelor of Arts in Political Science from the University of California, San Diego, and an MBA from the University of Southern California - Marshall School of Business with a Graduate Certificate in Marketing.
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