Ryan Murdoch is a seasoned Chief Transformation Officer with extensive experience in driving organizational change and innovation. Currently serving as the Agency Measurement Lead EUI at TikTok, they support global agency partners across Europe by enabling effective measurement solutions. Previously, Ryan led the data, tech, and analytics capability at Kinesso and built the Data, Technology and Analytics division for Publicis Media MENA. With a strong background in strategic leadership and digital transformation, Ryan is passionate about using technology to enhance operational efficiency and achieve sustainable growth. They hold a degree from Brunel University.
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