Sanna Hoffsten

Sanna Hoffsten is a global marketing leader with over 10 years of experience specializing in brand growth, innovation, and consumer engagement. Currently serving as the Vertical Sales Lead at TikTok Nordics, Sanna has previously held key positions such as Global Media Director at Daniel Wellington and Chief Digital Officer at Wavemaker Sweden. Sanna's educational background includes multiple degrees in business administration, international marketing, and digital strategy from institutions such as Sungkyunkwan University and Linnaeus University. Recognized for a structured, ambitious approach, Sanna believes in the importance of inclusive leadership for achieving significant business outcomes.