Sara Arshad is a Client Solution Manager at TikTok, specializing in NGO and B2B sectors. With a global marketing background spanning three continents, Sara has expertise in social media marketing, advertising, and consumer psychology, focusing on diverse audiences. Previously, Sara founded and led an event management startup while engaging with renowned brands like Coca-Cola and Nestlé. Sara holds a Master of Arts in Digital Communication and Media/Multimedia from Hochschule Macromedia and dual Bachelor's degrees in Marketing Management from Staffordshire University and Asia Pacific University.
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