Serena Leith is a seasoned marketing professional currently serving as the Head of Global Campaigns & Programs at TikTok, having previously held the role of Global Marketing Director for Australia and New Zealand. With a career spanning over two decades in music, media, and tech, Serena has demonstrated expertise in marketing strategy, brand building, and audience engagement, leading award-winning campaigns with a focus on innovation and creative solutions. Serena has also contributed as a Non-Executive Board Member at the Australian College of Physical Education since 2023. They hold a degree in Politics, Communication, and Liberal Studies from Flinders University.
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